I’ve always believed in the power of building a space online, but like most people, I started with big dreams and zero clue about execution. Coming from a data science background, social media felt like this whole different world I wanted to crack.

My first attempt? Complete failure. But that failure taught me everything about what actually works when building a brand. Then I met someone who saw potential in me that I couldn’t see myself – she trusted me with her business despite my lack of experience, and that trust changed everything.

From that first brand, we built something real – growing from nothing to over 100k followers, creating not just numbers but an actual community. That success opened doors I never expected, and now I get to do this work with multiple amazing brands.

It’s been quite the journey from data science graduate to social media brand manager, and honestly, I’m still learning something new every single day. 

If you’ve read this far, thank you for taking the time to get to know my story.